Augmented Reality (AR) is one of
the major trends in the world of animation. AR is an animation and VFX
technology that makes the objects or characters in the animation look much more
real. For example, Google Cardboard, VRSE, NYT VR, sisters: a virtual reality
ghost story, Orbulus, Seene, Jaunt VR are some mobile applications
that bring the powerful augmented reality functionality to iOS and
Android, the two most widely used smartphone platforms
THE
BUSINESS RESEARCH COMPANY VALUED THE ANIMATION AND VFX DESIGN SOFTWARE MARKET
AT $8 BIILLION IN 2017
North America was the largest
geographic region accounting for nearly half of the global market.
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According to The Business
Research Company’s Consultant, Nitin Gianchandani, the ability of render and
game engines to do real-time rendering and animation is setting new digital
benchmarks for creators. With even more flexibility in their post-production
and compositing options, these leaps in real time technology could change the
face of animation. Being able to trim steps like compositing and rendering put
more control in the creator’s hands and brings the scale of the project down to
a more manageable size for a one-man studio
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Adobe system Inc. was the biggest
player in the global animation and VFX design software market in 2017 with
revenues of $3.4 billion in 2016. Adobe’s growth strategy includes providing
both creative content and digital marketing. While the company offers creative
content products such as Photoshop and Illustrator, it is also providing
digital marketing by assisting companies such as Under Armour with its
marketing campaigns.
Animation is a technique of art
which causes pictures or images to look like they are moving. It involves
generating and designing animated videos, character animation, sequence images
and visual effects using computer graphics. For example, Autodesk Maya, Adobe
Flash, Blender and Cinema 4D Studio. VFX or Visual Effects are a way of mixing
real film shooting with false or animated images.
Animation And VFX Design Software
Global Market Report 2018 is a detailed report giving a unique insight into this market. The
report is priced at $4000 for an individual user. To use across your office,
the price is $6000 and $8000 if you wish to use across a multinational company.
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