Sports
organizers and race organizers are implementing mobile ticketing to provide hassle
free ticket purchase experience. Mobile ticketing is the process where
customers can buy and validate the tickets using mobile phones. Event
organizers production and distribution costs associated with traditional paper-based
ticketing channels is eliminated with the implementation of mobile ticketing.
Apart from this, the data exchanged digitally through ticket transactions
enables sports organizers to learn more about fans and generate insights to
formulate marketing strategies from the database. For example, Barcelona
implemented mobile ticketing and eliminated paper tickets by introducing a new
system that allows fans to scan a bar-code on their phones gain access to
matches. Pocono Raceway launched a mobile ticket delivery system that allows
fans to have their ticket delivered to their mobile device and have their
ticket scanned at the gate directly from their mobile device.
THE BUSINESS RESEARCH COMPANY EXPECTS THE GLOBAL SPORTS
MARKET TO GROW TO $662 BILLION BY 2021
North America was the largest region in the global sports market in 2017, accounting for
one-third of the market share. This
was mainly due to developed sports infrastructure, high disposable income,
increase in number of foreign tourists and huge popularity of auto and
horseracing in the country.
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at: https://www.thebusinessresearchcompany.com/report/sports-global-market-report-2018
According to The
Business Research Company’s Consultant, Nitin Gianchandani, sports organizers
have started implementing virtual reality technology to improve the spectator
experience in a sporting event. Virtual reality technology generates images,
sounds and other sensations that simulate a physical presence in an imaginary
environment. Clubs and teams are experimenting with simulated and 360-degree
environments to enhance the match viewing experience of the fans by allowing
them to have a virtual walkthrough of the stadium or the race track and view
the match at different angles. For instance, NBA game between the Sacramento
Kings and San Antonio Spurs was broadcasted in VR. The viewers could watch the
action from a myriad of angles, including underneath the basket. NASCAR has
created an interactive fan area at the race tracks with the implementation of
virtual reality.
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Dallas Cowboys Football Club, Ltd. was the largest player in the sports market, with revenues of $0.8 billion in 2017. Dallas
Cowboys’ growth strategy aims to increase its revenue sources by investing in
infrastructure for training and other recreational purposes. Dallas Cowboys invested around $1
billion to construct a mixed use facility named The Star in Frisco, Texas which
includes a training center, shopping, dining, athletic, fitness, and hotel
facilities.
The sports
market includes establishments offering spectator sports and participatory
sports. Spectator sports include teams or clubs and independent athletes
primarily involved in presenting sporting events before a paying audience. The
owners of racing participants primarily involved in entering the participants
into racing events or other spectator sports events and the sports trainers who
are involved in providing specialized services to support participants in
sports events or competitions are part of this industry. The establishments
involved in operating race tracks are also included in this industry.
Sports
Global Market Report 2018 is a detailed report giving a unique insight
into this market. The report is priced at $6000 for an individual user. To use
across your office, the price is $9000 and $12000 if you wish to use across a
multinational company.
About The Business Research Company
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Business Research Company is a market research and intelligence company, which
excels in company, market and consumer research.
It has
research professionals at its offices in the UK, India and the US as well a
network of trained researchers globally. It has specialist consultants in a
wide range of industries including manufacturing, healthcare, chemicals and
technology.
The
Business Research Company's management has more than 20 years of varied
business research experience. They have delivered hundreds of research projects
to the senior management of some of the world's largest organizations.
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