The newspaper industry is
currently experiencing significant transformations with the advent of new
technologies. The new technologies are providing a multitude of new platforms
to disseminate news content in exciting and innovative ways. Publishers of
newspapers and news media have changed their distribution approaches by
introducing digital offers and services which can cater to the needs of the
consumers.
THE BUSINESS RESEARCH COMPANY EXPECTS THE MEDIA MARKET TO GROW TO $3 TRILLION BY 2021
North America was the largest
region in the media market in 2017, accounting for more than one-third of the
global market share.
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According to The Business
Research Company’s Consultant, Nitin Gianchandani, the rise in social media and
the increasing volume of consumer data is driving growth and innovation in the
book publishing industry. Book Publishers can have broad and deep visibility
into their consumers, distributors and other stake holder data. Publishers with
digital first model are investing significantly in building in-house data and
analytics team. For example, Next Big Sound’s, Next Big Book application
provides a dashboard for the publishing industry that draws sales, publicity
events, social media, and web trends regularly to offer a holistic view of the
books’ performance. It will highlight factors that are the most influential
such as social signals, book tours, prices and authors. Experiments are also
underway to use big data in the fields of ‘dynamic pricing’ and also for
personalized suggestions based on viewers’ history.
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Google Inc. was the largest
competitor in the media industry in 2017, with revenues of $79.4 billion for
the financial year 2016. Google is an American multinational technology company
specializing in internet-related services and products. Google continually
focuses on investing in its existing products and services, including search
and advertising. Additionally, it also invests in developing new products and services
through research and product development. The company often releases
early-stage products and then uses data and user feedback to decide if and how
to invest further in those products.
The word ‘media’ refers to the
technology by which information is delivered to an audience. The media industry
consists of businesses that produce and distribute television and radio
programs, motion pictures, and commercials along with video and audio
recordings, games and publishing. Media plays an important role in making the
world a global village and reducing the communication gaps. Media is considered
as a source of/channel for information, education, entertainment and
advertising.
Media Global Market Report 2018 is a
detailed report giving a unique insight into this market. The report is priced
at $8000 for an individual user. To use across your office, the price is $12000
and $16000 if you wish to use across a multinational company.
About The Business Research Company
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The Business Research Company is a
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It has research professionals at its
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have delivered hundreds of research projects to the senior management of some
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